July 4, 2007

Feedburner is free now.

When Google acquired Feedburner a few months back, most of the marketing pundits wrote that google would make Feedburner free. And it has happened at last.

Feedburner is totally free now. To be more precise, two things have been made free. Stats Pro and MyBrand.

This is what their blog has to say about those two things:

1. Stats Pro

PRO is feed analytics taken to the next level. You will now have access to the number of people who have viewed or clicked individual content items in your feed and “Reach,” which estimates the daily number of subscribers who interacted with your feed content. You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the “Item Views” checkbox to activate these PRO features.

2. MyBrand

The MyBrand service (also PRO-level) is located under the "My Account" tab after you've signed in. MyBrand lets you maintain consistency between your feed address and your hosted website's domain, if matchy-matchy is your thing. For example, rather than using feeds.feedburner.com/MyFeedName, your MyBrand-ed feed address can be feeds.myexcellentdomain.net/MyFeedName. To get started with MyBrand, sign into FeedBurner, click the "My Account" link in the upper left-hand corner, and then click "MyBrand". Nota Bene: You must be comfortable playing around with DNS entries and own the rights to the domain whose DNS entries you'll be playing around with in order to successfully activate MyBrand.

The Stats Pro is a very good tool and most of the bloggers will feel happy to see it available for free. The MyBrand stuff is a little tricky. I personally would like to keep my feed address in the Feedburner domain itself. It looks grand and rich than an address like feeds.yoursite.com/feed.